While cost-cutting possibilities have become somewhat rare for established chains, innovative pricing models can have a significant impact in the lodging business.

By employing straightforward concepts such as price elasticity, value-to-customer and profit impact of pricing decisions one can built a pricing model that will optimise revenue without having a negative impact on the long-term business. Such models cover different aspects of everyday price-related activities starting from booking decisions and ending with up-selling schemes at the counter.  

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Price Management: An Executive Duty In The Hotel Industry

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